Who we ARE?
As an esteemed member of the Nordella Invest, Nordella stands as a leading Fast-Moving Consumer Goods (FMCG) distributor of international brands in Morocco. Our range includes Food, beverages, personal care products, home care solutions, household essentials, health and beauty merchandise, pet food, and other carefully selected goods.
At Nordella, we are more than just a company—explorers of possibilities. Having evolved into a modern, data-driven powerhouse, our team of passionate and innovative individuals is committed to adding a unique touch to every project. Specializing in the distribution of international brands, we cater to all sales channels and collaborate with contract manufacturers to develop our exceptional proprietary brands.
Our story
A Personal Connection to Scandinavia
At Nordella, our journey began with a simple idea: to enrich the lives of Moroccan families by introducing them to the best of Scandinavian quality and innovation. We believe every product tells a story—one of craftsmanship, sustainability, and care. That’s why we chose this business.
A Personal Connection to Scandinavia
Having studied at the city of Vaasa and lived in Finland for almost two decades, we experienced firsthand the Scandinavian lifestyle—a way of life defined by simplicity, exceptional quality, and a deep respect for nature, and these years shaped our understanding of what it means to live well and work sustainably. Our time in Finland instilled in us a passion for products that combine innovative design with durability, values we now bring to Morocco.
Bridging Cultures
Morocco is a vibrant market with a rich cultural heritage and an evolving consumer landscape. We saw a unique opportunity to bridge two worlds: the timeless, innovative Scandinavian approach to everyday living and Moroccan consumers' dynamic, emerging tastes. By introducing premium Scandinavian food products and consumer goods, we create a blend that celebrates the best of both cultures.
Our Vision for the Future
Today, Nordella stands as a trusted partner for international brands seeking to enter the Moroccan market. We work closely with local retailers, food service partners, and consumers to ensure that every product we distribute lives up to the high standards of Scandinavian design and functionality. Our mission is to continue fostering innovation and quality—making everyday life better, one premium product at a time.
Join us as we embark on this exciting journey to bring the spirit of Scandinavia to Morocco, enriching lives through quality, sustainability, and authentic taste.
why choose us?
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Key Account Management
At Nordella, we work closely with leading retail chains and food service partners across Morocco. We represent our clients in sales, negotiations, and promotions, ensuring their brands are well-positioned. -
field sales
Seeking to increase your sales and market share? Our dedicated team engages in daily direct interactions with local merchants, visiting grocery stores and food service outlets to actively promote and enhance your brand’s success.
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Product Demonstration
We meticulously plan, execute, and report on every product demonstration, providing detailed insights so you can track your brand's progress across the Moroccan markets. -
Merchandising
We offer both project-based and permanent solutions for shelf replenishment, order management, and promotional display design and installation, ensuring your brand stands out at every point of sale. -
brand management
Partner with a trusted local expert to protect and grow your brand in Moroccan markets. We specialize in comprehensive brand management, serving as both agent and distributor to ensure your brand’s success. Whether you’re an established player or seeking entry into these markets, our tailored solutions are designed to meet your specific needs.
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Distribution Partner
Nordella offers efficient distribution solutions to help you reach local retailers without the need for central warehouse agreements. With our extensive logistics network, we ensure timely
Our Strategy
To ensure sustainable growth, we are investing in strategic priorities driven by key growth factors. Simultaneously, we're evolving our work and leadership culture while adapting to changing consumer needs by leveraging the increasing impact of digital technologies.
Our process
Via a process of thorough research, testing, designing and marketing, we bring great tasting products to retail and food service.
Our team of food and market specialists is continually exploring new trends and flavors to inspire our product development. We immerse ourselves in diverse culinary cultures, sampling local cuisines in various cities and attending prominent food industry trade fairs worldwide. This approach keeps us informed about emerging trends and consumer preferences.
We introduce initial product versions to focus groups and selected individuals, gathering valuable feedback on taste, functionality, and overall appeal.
We meticulously evaluate the insights gathered during our scouting phase. By identifying products with significant potential, understanding the consumer needs they fulfill, and pinpointing reliable manufacturing partners, we focus on innovating and expanding relevant product categories.
We meticulously evaluate the insights gathered during our scouting phase. By identifying products with significant potential, understanding the consumer needs they fulfill, and pinpointing reliable manufacturing partners, we focus on innovating and expanding relevant product categories.
In developing new products, we conduct thorough market analyses, assess value chains, and strategize distribution methods. This phase encompasses designing the product's functionality, flavor profile, and packaging to ensure it resonates with our target audience.
Once perfected, we launch the new Nordella product into selected retail and food service outlets, confident in its ability to satisfy and delight our customers.